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COLDWELL BANKER REAL
ESTATE CORPORATION RECOGNIZED FOR EXCELLENCE IN MARKETING COMMUNICATIONS
WITH PROMINENT INDUSTRY AWARDS
PARSIPPANY, N.J.
(December [27], 2005)
– Coldwell Banker Real Estate Corporation announced today that its Web
sites and communications materials received several prestigious industry
awards from the Web Marketing Competition, the Galaxy Awards, the League
of American Communications Professionals (LACP) Spotlight Awards, the
iNova Awards and the International Association of Business Communicators
(New Jersey chapter) Iris Awards.
“We are truly
honored that our work has been recognized by the communications
industry,” says Charlie Young, senior vice president of marketing,
Coldwell Banker Real Estate Corporation. “We have a very talented team
of marketing services professionals whose creativity and innovative
thinking brought these programs to life. Their insight and imagination
is inspiring.”
The Coldwell
Banker® luxury home Web site,
www.coldwellbankerpreviews.com, was named the Best Real Estate Web
Site by the Web Marketing Association in its 2005 WebAward Competition.
This is the premier annual award competition that judges Web site
development against an ever-increasing Internet standard and against
peer sites within their industry.
Three pieces were
honored by the Galaxy Awards, developed to recognize professionals who
contribute to the process of building image, creating profit and making
a difference in the marketplace.
The luxury home Web site,
www.coldwellbankerpreviews.com, won Gold as the best consumer Web
site. CBNet, the company’s intranet site, won Silver as the best
business-to-business Web site. The e-Newsletter Manager on CBNet won an
honorable mention in the promotions/targeted marketing category.
The Coldwell
Banker organization won six LACP Spotlight Awards, which
honor excellence in the practice of communications. The 100th
Anniversary Interactive CD-ROM won a Platinum award for Communications
Materials – CD-ROM; the e-Newsletter Manager on CBNet, the Coldwell
Banker intranet, won a Platinum award for Communications Materials –
E-Mail-Based Feature; CBNet won a Platinum award for Web/E-Mail-Based
Communications Materials – Intranet site; the luxury home Web site,
www.coldwellbankerpreviews.com, won a Gold award for
Web/E-Mail-Based Communications Materials – Web site; the Coldwell
Banker Sales Associate Resource Guide won a Silver award for
Print-Based Communications Materials – Brochure; and TechEase
Magazine won a Silver award for Print-Based Communications Materials –
Magazines.
The iNova Awards,
which honor excellence in corporate Web sites, gave the company’s
consumer Web site,
www.coldwellbanker.com, a Gold, and the company’s intranet site,
CBNet, a Silver.
The International
Association of Business Communicators honored the e-Newsletter Manager
on CBNet with an Iris Award in the Electronic and Interactive
Communications category.
About Coldwell Banker®
Since 1906, the
Coldwell Banker® organization has been a premier provider
of full-service real estate. In 2005, Franchise Times magazine’s
prestigious Top 200 issue ranked the Coldwell Banker system
number one in real estate and number nine among all franchisors. The
Coldwell Banker System has more than 3,900 residential and
commercial real estate offices and 126,000 Sales Associates in 29
countries and territories. The Coldwell Banker System is a
leader in the industry in residential real estate, and in niche markets
such as resort, new homes and luxury properties through its Coldwell
Banker Previews International® division. It is a pioneer
in consumer services with its Coldwell Banker Concierge®
Service Program and award-winning Web site, www.coldwellbanker.com.
Coldwell Banker Mortgage is one of the largest telephone/web
based lenders in the country and the Coldwell Banker Commercial®
network is an industry leader in providing commercial real estate
solutions that serve the needs of tenants, landlords, sellers and buyers
in the leasing, acquisition, disposition and management of all property
types. Coldwell Banker Real Estate Corporation is a subsidiary of
Cendant Corporation (NYSE: CD).
ã
2005 Coldwell Banker Real Estate Corporation Coldwell Banker®
licensed to Coldwell Banker Real Estate Corporation. Each office is
independently owned and operated except for offices owned and operated
by NRT Incorporated.
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