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Central Florida Luxury
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RE/MAX PREVIEWS INTERNATIONAL® SURVEY OF PROPERTY
SPECIALISTS REVEALS THAT “NEW MONEY” IS DRIVING LUXURY HOME SALES
[List your home with Previews]
Hard work does pay off,
especially when it comes to homeownership. According to a recent
online survey of 683 RE/MAX Previews International®
property specialists, 96 percent reported that their customers who
buy multi-million dollar homes are “self-made” millionaires with
“new money.”
When asked for the top professions of their customers, the
respondents indicated that 88 percent are business or corporate
executives; 37 percent are physicians;
31 percent are lawyers; 30 percent are in finance; and, 14 percent
are entertainers, entertainment executives or professional athletes.
“Much has been made about what can be found inside the extravagant
luxury homes that we see in affluent communities across the nation,”
says Charlie Young, senior vice president, marketing, RE/MAX Real Estate Corporation. “But we wanted to learn more about
exactly who buys and owns top-tier homes, and how they make those
purchases.”
The study also found that for 64 percent of RE/MAX Previews
International® customers, the square footage of a house was more
important to them than the size of the property. Fifty-eight (58)
percent of sales associates polled indicated that the typical size
of their Previews homes sold in the past year was between 3,000 and
5,000 square feet, while 27 percent of respondents said their
typical sale was between 5,000 and 8,000 square feet.
Forty-two percent of the sales associates surveyed indicated that
their luxury customers typically put a 20 to 30 percent down payment
on a million dollar-plus home, with 25 percent of their clients
putting down between 30 and 50 percent.
“To put it in perspective, some of these buyers are putting down
between $400,000 and $600,000 cash on a $2 million property,” Young
continues. “Clearly, these homebuyers have very worked hard to earn
their money and are willing to spend it to live well.”
When involved in financial transactions of this magnitude, these
luxury homebuyers require their real estate professionals to be
equipped with special skills. Seventy-eight (78) percent of
respondents said the number one special need that their extremely
affluent clients require is privacy and/or confidentiality.
Additionally, 44 percent of the sales associates polled said their
customers require their real estate professional to be able to work
well with their executive assistants, CPAs, attorneys and other
representatives.
When asked about “must have” amenities buyers require in their
luxury homes, 60 percent of respondents answered that their
customers want media rooms and 60 percent answered that their
customers want “wired” homes. On the flip side, the sales associates
polled said that their clientele believe that gourmet kitchens,
granite countertops and wet bars are no longer considered luxuries.
Methodology
The study was conducted in November, 2006 through Zoomerang.com and
distributed via e-mail to RE/MAX Previews International®
property specialists. The survey generated 683 complete responses. A
full list of questions and responses is available upon request.
About RE/MAX Previews International
The RE/MAX Luxury Homes program has been
marketing luxury homes since 1933. This luxury home marketing
program has been exclusive to RE/MAX affiliates since 1980.
The exclusive group of certified Previews® Property Specialists make
up only 8.7 percent of the more than 123,000 RE/MAX residential sales associates worldwide. The Previews web site
features more than 10,000 luxury properties with an average listing
price of over $1.7 Million. [List your home with Previews]
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier
provider of full-service real estate. In 2006, Franchise Times
magazine’s prestigious Top 200 issue ranked the RE/MAX system number one in real estate for the seventh straight year and
number eight among all franchisors. The RE/MAX System has
more than 3,800 residential real estate offices and more than
123,000 Sales Associates in 31 countries and territories. The
RE/MAX System is a leader in the industry in residential
and commercial real estate, and in niche markets such as resort, new
home and luxury properties through its RE/MAX Previews
International® division. It is a pioneer in consumer services with
its RE/MAX Concierge® Service Program and award-winning Web
site. RE/MAX Mortgage is one of the largest telephone/web
based lenders in the country. RE/MAX Real Estate
Corporation is a subsidiary of Realogy Corporation (NYSE: H), the
world’s largest real estate franchisor. Coldwell Banker® is a
registered trademark licensed to RE/MAX Real Estate
Corporation. Each office is independently owned and operated except
for offices owned and operated by NRT Incorporated. [List your home
with Previews]
Page Content: luxury homes, Florida luxury homes, Florida million
dollar homes, luxury property, Brevard County Florida 2007 Luxury
Home Survey.
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RE/MAX System Reported a 24 Percent Increase in Luxury
Sales Volume Last Year
Report Highlights Nation's Hottest Luxury Home Markets and Prices
Coldwell Banker®, a leader in luxury home sales, today
announced that its 2005 total sales volume of luxury homes (valued at $1
million or more) in the United States and Puerto Rico surged to an
all-time high of $55.9 billion, surpassing its previous record of $45.2
billion set in 2004, a 24 percent increase. RE/MAX affiliated
companies nationwide participated in more than 31,000 luxury transaction
sides in 2005. The average sales price for luxury home transactions
listed and/or sold by RE/MAX affiliated companies in 2005 was
$1.79 million.
Who's Buying luxury homes?
"The demand for luxury homes continues to be fueled by baby boomers who
remain in their prime home buying years," says Jim Gillespie, president
and chief executive officer, RE/MAX Real Estate Corporation.
"This group has amassed great wealth through investments, inheritances
and equity and appreciation of their homes. Their strong buying power,
coupled with the historically low mortgage interest rates we have
enjoyed over the last few years, have spurred the luxury home buying
segment, which also includes second homes and new construction." (luxury
home survey)
In this release, the RE/MAX organization highlights its top
luxury home markets by state and city, and includes a list of its top 50
transactions nationwide. The data provided represents only RE/MAX luxury home sales volume figures.
Highlights from the 2005 Coldwell Banker® Luxury Home Sales
Report include:
California Continues "Gold Rush" of Luxury Home Sales
- In California, the RE/MAX organization reported more than
six times more sales volume of luxury homes than any other state, at
almost $31 billion, representing 55 percent of all RE/MAX luxury sales.
- The top eight cities with the highest total RE/MAX luxury
home sales volume were all in California, with Los Angeles boasting
the highest luxury sales volume in the United States.
- A $39.3 million home sale in Beverly Hills, Calif., was the
largest closed transaction side by a U.S. RE/MAX sales
associate in 2005.
- California featured 13 home sales priced between $20 million and
$25 million in 2005.
Around the Country
- Florida ranked second in the nation with $5 billion in RE/MAX luxury home sales volume.
- Massachusetts, New Jersey, Illinois, Connecticut, Arizona and New
York joined California and Florida as states reporting more than $1
billion in RE/MAX luxury home sales volume.
- Arizona featured two cities in the top 10 in luxury home sales
volume: Paradise Valley ranked ninth with more than $637 million in
sales volume, while Scottsdale ranked 10th, reporting over $593
million in sales volume.
Hot Markets
- In 2005, Kansas (309 percent), Idaho (189 percent) and Arizona
(177 percent) reported the highest percent increases in luxury home
sales volume.
- The top five cities reporting the largest increases in luxury home
sales volume in 2005 over 2004 are:
- Paradise Valley, Ariz., increased 251 percent and jumped 43
places in the ranking.
- Scottsdale, Ariz., increased 205 percent, rising 37 places from
the 2004 standings.
- Glencoe, Ill., climbed 90 percent and is ranked 44th in total
luxury home sales volume. Glencoe rose 28 places in the 2005
RE/MAX luxury market report.
- Naples, Fla., increased 82 percent and now is ranked 27th in
total sales volume. Naples climbed 17 places from 2004.
- Phoenix rose 79 percent and is now ranked 69th in total sales
volume. Phoenix soared 44 places in the ranking.
2005 Luxury Market Overview
- The Coldwell Banker® brand reported 30,412 transaction sides in
luxury homes priced between $1 million and $5 million. This was the
brand's most active luxury segment.
- The brand also reported 640 transaction sides in the $5 million to
$10 million segment.
- In 2005, the RE/MAX system reported 118 transaction sides
between $10 million and $30 million, and one transactional side over
$30 million in 2005.
TOP 30 STATES RANKED BY RE/MAX LUXURY
HOME SALES DOLLAR VOLUME
JANUARY 1 -- DECEMBER 31, 2005
Source: RE/MAX Real Estate Corporation
|
State |
2005 Rank |
2005 Total Sales Volume |
2004 Rank |
2004 Total Sales Volume |
% Change |
|
California |
1 |
$30,713,884,031 |
1 |
$25,768,279,929 |
19% |
|
Florida |
2 |
$5,171,509,336 |
2 |
$3,666,385,837 |
41% |
|
Massachusetts |
3 |
$2,880,542,883 |
3 |
$2,749,152,699 |
5% |
|
New Jersey |
4 |
$2,328,297,230 |
5 |
$1,628,931,009 |
43% |
|
Illinois |
5 |
$2,091,967,784 |
4 |
$1,650,398,670 |
27% |
|
Connecticut |
6 |
$1,779,455,598 |
6 |
$1,620,320,279 |
10% |
|
Arizona |
7 |
$1,588,044,565 |
12 |
$572,626,787 |
177% |
|
New York |
8 |
$1,523,615,164 |
7 |
$1,058,260,561 |
44% |
|
Hawaii |
9 |
$992,037,158 |
10 |
$644,356,734 |
54% |
|
Minnesota |
10 |
$971,187,946 |
9 |
$826,910,016 |
17% |
|
Maryland |
11 |
$895,548,473 |
11 |
$606,843,838 |
48% |
|
Colorado |
12 |
$677,905,501 |
13 |
$535,335,134 |
27% |
|
Virginia |
13 |
$492,056,533 |
16 |
$278,735,651 |
77% |
|
Washington, D.C. |
14 |
$451,888,879 |
14 |
$389,537,005 |
16% |
|
Texas |
15 |
$439,207,148 |
15 |
$305,171,856 |
44% |
|
Georgia |
16 |
$352,651,476 |
18 |
$232,747,549 |
52% |
|
Missouri |
17 |
$287,615,391 |
20 |
$146,622,566 |
96% |
|
Nevada |
18 |
$284,220,624 |
17 |
$264,099,843 |
8% |
|
North Carolina |
19 |
$247,194,793 |
21 |
$138,666,405 |
78% |
|
Pennsylvania |
20 |
$210,986,180 |
19 |
$165,449,424 |
28% |
|
Utah |
21 |
$197,111,249 |
24 |
$93,927,366 |
110% |
|
Michigan |
22 |
$123,937,326 |
22 |
$117,465,080 |
6% |
|
Oregon |
23 |
$116,772,871 |
26 |
$88,445,135 |
32% |
|
Wisconsin |
24 |
$116,316,418 |
23 |
$106,863,000 |
9% |
|
Washington |
25 |
$109,527,450 |
8 |
$901,205,662 |
- 88% |
|
Ohio |
26 |
$108,274,330 |
27 |
$86,893,432 |
25% |
|
Montana |
27 |
$81,859,000 |
29 |
$56,118,000 |
46% |
|
South Carolina |
28 |
$81,500,672 |
25 |
$88,726,062 |
- 8% |
|
New Hampshire |
29 |
$71,048,410 |
28 |
$77,940,275 |
- 9% |
|
Idaho |
30 |
$67,226,100 |
37 |
$23,295,000 |
189% |
TOP 75 CITIES RANKED BY COLDWELL BANKER®
LUXURY HOME SALES DOLLAR VOLUME
JANUARY 1 -- DECEMBER 31, 2005
Source: RE/MAX Real Estate Corporation
|
City |
State |
2005 Rank |
2005 Total
Sales Volume |
2004 Rank |
2004 Total Sales Volume |
% Change |
|
Los Angeles |
CA |
1 |
$2,838,149,176 |
1 |
$2,189,498,325 |
30% |
|
Newport Beach |
CA |
2 |
$1,435,546,573 |
3 |
$1,229,299,765 |
17% |
|
San Francisco |
CA |
3 |
$1,254,472,594 |
4 |
$1,038,578,119 |
21% |
|
Beverly Hills |
CA |
4 |
$1,199,879,311 |
2 |
$1,375,892,420 |
-13% |
|
Malibu |
CA |
5 |
$1,033,504,291 |
5 |
$978,698,020 |
6% |
|
Pacific Palisades |
CA |
6 |
$744,956,445 |
8 |
$615,275,054 |
21% |
|
Laguna Beach |
CA |
7 |
$702,803,649 |
6 |
$662,225,729 |
6% |
|
Palo Alto |
CA |
8 |
$641,755,099 |
10 |
$531,756,087 |
21% |
|
Paradise Valley |
AZ |
9 |
$637,276,055 |
52 |
$181,423,211 |
251% |
|
Scottsdale |
AZ |
10 |
$593,765,310 |
47 |
$194,673,871 |
205% |
|
Santa Monica |
CA |
11 |
$586,285,147 |
9 |
$565,450,503 |
4% |
|
Montecito |
CA |
12 |
$569,896,943 |
7 |
$637,289,500 |
-11% |
|
Miami Beach |
FL |
13 |
$517,538,015 |
17 |
$405,006,030 |
28% |
|
Menlo Park |
CA |
14 |
$507,172,659 |
14 |
$441,815,426 |
15% |
|
Saratoga |
CA |
15 |
$500,409,291 |
19 |
$391,150,024 |
28% |
|
Newport Coast |
CA |
16 |
$469,249,373 |
20 |
$387,544,013 |
21% |
|
Los Altos |
CA |
17 |
$461,303,894 |
11 |
$496,645,145 |
- 7% |
|
Los Gatos |
CA |
18 |
$458,687,094 |
12 |
$479,979,112 |
- 4% |
|
Washington |
DC |
19 |
$451,888,879 |
21 |
$385,152,005 |
17% |
|
Santa Barbara |
CA |
20 |
$442,551,700 |
23 |
$351,016,611 |
26% |
|
San Jose |
CA |
21 |
$432,382,839 |
28 |
$298,564,123 |
45% |
|
Westport |
CT |
22 |
$407,841,177 |
22 |
$364,379,923 |
12% |
|
Chicago |
IL |
23 |
$399,802,211 |
25 |
$313,467,609 |
28% |
|
Carmel |
CA |
24 |
$387,600,145 |
27 |
$307,647,775 |
26% |
|
Honolulu |
HI |
25 |
$374,651,704 |
18 |
$392,647,834 |
- 5% |
|
Atherton |
CA |
26 |
$371,463,800 |
16 |
$405,379,875 |
- 8% |
|
Naples |
FL |
27 |
$368,874,423 |
44 |
$202,210,764 |
82% |
|
Corona Del
Mar |
CA |
28 |
$360,259,738 |
24 |
$322,554,770 |
12% |
|
Boston |
MA |
29 |
$359,552,248 |
15 |
$426,055,817 |
- 16% |
|
San Diego |
CA |
30 |
$355,556,154 |
41 |
$211,068,270 |
68% |
|
Pasadena |
CA |
31 |
$349,443,584 |
30 |
$284,512,953 |
23% |
|
Rancho Santa Fe |
CA |
32 |
$330,928,107 |
13 |
$479,286,732 |
- 31% |
|
Fort Lauderdale |
FL |
33 |
$325,938,842 |
32 |
$260,991,690 |
25% |
|
Miami |
FL |
34 |
$320,589,360 |
42 |
$209,075,775 |
53% |
|
Wellesley |
MA |
35 |
$311,381,400 |
29 |
$298,354,880 |
4% |
|
Calabasas |
CA |
36 |
$303,108,558 |
26 |
$313,214,097 |
- 3% |
|
Woodside |
CA |
37 |
$292,901,825 |
31 |
$270,676,500 |
8% |
|
Greenwich |
CT |
38 |
$278,953,200 |
37 |
$235,790,166 |
18% |
|
Boca Raton |
FL |
39 |
$276,412,761 |
33 |
$252,586,851 |
9% |
|
Pebble Beach |
CA |
40 |
$269,250,409 |
38 |
$214,866,625 |
25% |
|
Irvine |
CA |
41 |
$254,853,875 |
35 |
$241,259,210 |
6% |
|
Weston |
MA |
42 |
$254,340,150 |
34 |
$248,993,875 |
2% |
|
Encino |
CA |
43 |
$251,010,226 |
62 |
$149,173,250 |
68% |
|
Glencoe |
IL |
44 |
$246,373,214 |
72 |
$129,379,880 |
90% |
|
Portola Valley
|
CA |
45 |
$241,330,990 |
45 |
$201,680,750 |
20% |
|
Coral Gables |
FL |
46 |
$234,204,550 |
56 |
$161,014,750 |
45% |
|
Wayzata |
MN |
47 |
$226,709,611 |
49 |
$187,860,297 |
21% |
|
Lake Forest |
IL |
48 |
$220,155,627 |
40 |
$211,712,004 |
4% |
|
Los Altos Hills |
CA |
49 |
$215,577,984 |
36 |
$236,589,206 |
- 9% |
|
La Jolla |
CA |
50 |
$210,184,800 |
50 |
$186,395,068 |
13% |
|
Winnetka
|
IL |
51 |
$209,495,450 |
51 |
$185,127,050 |
13% |
|
Sarasota |
FL |
52 |
$205,391,986 |
73 |
$126,844,635 |
62% |
|
Longboat Key |
FL |
53 |
$201,389,500 |
39 |
$214,262,422 |
- 6% |
|
Redwood City |
CA |
54 |
$200,840,102 |
71 |
$131,087,391 |
53% |
|
Sherman
Oaks |
CA |
55 |
$199,688,178 |
74 |
$123,941,515 |
61% |
|
Tarzana |
CA |
56 |
$191,886,100 |
57 |
$160,209,700 |
20% |
|
San Marino |
CA |
57 |
$188,934,995 |
48 |
$192,910,301 |
- 2% |
|
Cupertino |
CA |
58 |
$186,285,866 |
55 |
$161,337,112 |
15% |
|
San Mateo |
CA |
59 |
$185,223,624 |
66 |
$139,160,275 |
33% |
|
Dallas |
TX |
60 |
$176,886,150 |
69 |
$135,024,105 |
31% |
|
Atlanta |
GA |
61 |
$175,161,226 |
85 |
$104,368,553 |
68% |
|
Palos Verdes Estates |
CA |
62 |
$172,749,770 |
60 |
$154,677,503 |
12% |
|
Rancho Palos Verdes |
CA |
63 |
$170,274,347 |
70 |
$133,136,750 |
28% |
|
Annapolis |
MD |
64 |
$167,585,975 |
67 |
$137,341,016 |
22% |
|
Newton |
MA |
65 |
$167,139,782 |
58 |
$157,318,415 |
6% |
|
Scarsdale |
NY |
66 |
$163,713,985 |
104 |
$91,993,018 |
78% |
|
Long Beach |
CA |
67 |
$158,978,000 |
101 |
$93,840,000 |
69% |
|
Denver |
CO |
68 |
$155,960,816 |
96 |
$96,273,797 |
62% |
|
Phoenix |
AZ |
69 |
$154,535,600 |
113 |
$86,195,200 |
79% |
|
Rancho Mirage |
CA |
70 |
$151,594,500 |
90 |
$100,017,900 |
52% |
|
Arcadia |
CA |
71 |
$151,109,300 |
83 |
$106,505,488 |
42% |
|
Sanibel |
FL |
72 |
$150,182,451 |
106 |
$90,782,000 |
65% |
|
Burlingame |
CA |
73 |
$149,949,001 |
65 |
$140,693,856 |
7% |
|
Westlake Village |
CA |
74 |
$148,533,500 |
63 |
$142,570,577 |
4% |
|
Studio City |
CA |
75 |
$148,285,548 |
112 |
$87,010,418 |
70% |
TOP 50 PRICES PAID FOR INDIVIDUAL LUXURY HOMES
SOLD BY COLDWELL BANKER® SALES ASSOCIATES
JANUARY 1 -- DECEMBER 31, 2005
Source: RE/MAX Real Estate Corporation
|
2005 Rank |
City |
State |
Selling Price |
|
2005 Rank |
City |
State |
Selling Price |
|
1 |
Beverly Hills |
CA |
$39,352,500 |
|
26 |
Los Angeles |
CA |
$14,880,000 |
|
2 |
Beverly Hills |
CA |
$25,000,000 |
|
27 |
Newport Coast |
CA |
$14,850,000 |
|
3 |
Newport Beach
|
CA |
$25,000,000 |
|
28 |
Westport |
CT |
$14,600,000 |
|
4 |
Malibu |
CA |
$25,000,000 |
|
29 |
La Jolla |
CA |
$14,500,000 |
|
5 |
Montecito |
CA |
$25,000,000 |
|
30 |
Miami Beach |
FL |
$14,500,000 |
|
6 |
San Francisco
|
CA |
$25,000,000 |
|
31 |
Carmel |
CA |
$14,250,000 |
|
7 |
Pebble Beach
|
CA |
$24,470,000 |
|
32 |
Los Gatos |
CA |
$14,000,000 |
|
8 |
La Jolla |
CA |
$23,500,000 |
|
33 |
Miami Beach |
FL |
$13,900,000 |
|
9 |
Laguna Beach |
CA |
$22,500,000 |
|
34 |
Naples |
FL |
$13,800,000 |
|
10 |
Santa Barbara |
CA |
$22,500,000 |
|
35 |
Costa Mesa |
CA |
$13,790,000 |
|
11 |
Montecito |
CA |
$22,000,000 |
|
36 |
Greenwich |
CT |
$13,750,000 |
|
12 |
Malibu |
CA |
$21,000,000 |
|
37 |
Los Angeles |
CA |
$13,600,000 |
|
13 |
Malibu |
CA |
$21,000,000 |
|
38 |
San Diego |
CA |
$13,500,000 |
|
14 |
Rancho Santa Fe
|
CA |
$20,000,000 |
|
39 |
Woodside |
CA |
$13,500,000 |
|
15 |
Woodside |
CA |
$18,500,000 |
|
40 |
Laguna Beach |
CA |
$13,400,000 |
|
16 |
Ross |
CA |
$18,000,000 |
|
41 |
Los Angeles |
CA |
$13,200,000 |
|
17 |
Beverly Hills |
CA |
$17,650,000 |
|
42 |
Newport Beach |
CA |
$13,150,000 |
|
18 |
Beverly Hills |
CA |
$17,500,000 |
|
43 |
Newport Beach |
CA |
$13,150,000 |
|
19 |
Byram |
CT |
$17,500,000 |
|
44 |
Laguna Beach |
CA |
$13,000,000 |
|
20 |
Los Angeles |
CA |
$17,365,000 |
|
45 |
Los Angeles |
CA |
$13,000,000 |
|
21 |
Los Angeles
|
CA |
$16,500,000 |
|
46 |
Malibu |
CA |
$13,000,000 |
|
22 |
Miami Beach |
FL |
$16,500,000 |
|
47 |
Malibu |
CA |
$13,000,000 |
|
23 |
Los Angeles |
CA |
$16,000,000 |
|
48 |
San Francisco |
CA |
$13,000,000 |
|
24 |
Indian Creek Island |
FL |
$15,500,000 |
|
49 |
Malibu |
CA |
$12,850,000 |
|
25 |
Montecito |
CA |
$15,000,000 |
|
50 |
Pacific Palisades |
| | |